Case study on bajaj allianz life insurance

It has developed insurance solutions that cater to every segment and age-income profiles. GIFs being one of them. When are you planning to kick start? How much capital would you require to support your idea?

The account size is estimated to be upwards of Rs 50 crores.

Allianz AG Case Solution & Answer

The insurance brand also leveraged cricket season with the ICC world cup series with an array of contests like PaisaVasool moment, MaukePechauka moment and Befikar moment. It was an initiative to increase Tax Saving awareness. How about being able to defeat the tax monster and emerge victorious with this knowledge?

Singham Returns, Batman returns and so does the Tax Monster! Chandramohan Mehra Anita Nayyar Mohit Joshi Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, says in a press note, "To offer a differentiated, yet relevant proposition to our customers, we have embarked on a brand re-orientation journey.

What would be the tenure of your Golden Years? And, while at sharing all these content pieces, the brand built awareness for its Fortune Gain and Future Gain schemes.

Live tweets and updates around Union Budget This series is to basically educate and create awareness amongst our customers with respect to topics like Life Insurance and financial planning through life insurance products.

In how many years are you planning to drive your Dream Car? March 15, The account size is estimated to be upwards of Rs 50 crores. PictureAbhiBakiHai let users come up with ideas to overcome said situations put up by the brand.

When in the future would you want to move in to your Dream Home? Campaign Life Cycle — The campaign ran in three phases: During the campaign 3 minimal poster series were done. Theme being Bollywood, famous Bollywood scenes, dialogues and songs have been used to create these.

Havas Media to handle Bajaj Allianz Life Insurance's media duties

The campaign kick-started with the buzz of that time of the year. Tax saving instruments usually are perceived as a serious entity by the audience.

The brand also made use of SlideShare to share content about tax saving. Twitter saw 18,31, impressions with 21, new followers, Instagram witnessed 2, engagements which were much higher than the previous year. Qualified Leads generated during the campaign through affiliate marketing, Facebook lead cards, re-targeting and programmatic display ads wereand leads generated organically through financial calculators and interactive games.

A Twitter engagement activity was run asking the audience to tell the world about TaxMonsterReturns in filmy style.

Trending Life Insurance & ULIP Plans

Appu is an investment expert who keeps giving financial advices to Pappu who is unaware of financial concepts.Bajaj Allianz is a leading provider of microinsurance products, and works on education projects to raise awareness of insurance among Indians who are unfamiliar with the concept.

Your key. Life Insurance- A Case Study 1. LIFE INSURANCEA CASE STUDY 1 DEPARTMENT OF COMMERCE, MAR IVANIOS 2. Insurance Co Ltd % % % % SBI Life Insurance Co Ltd HDFC- Standard Life Co Ltd Bajaj Allianz Life Insurance Co Ltd Source: IRDA DEPARTMENT OF COMMERCE, MAR IVANIOS COLLEGE.

A CASE STUDY ON LIFE INSURANCE CORPORATION OF INDIA. Bajaj Allianz Life Insurance Company Limited Reliance Life LIC of India Others SWOT ANALYSIS Documents Similar To Case Study of Lic. A Comparative Analysis between LIC and Private Insurance Companies.5/5(5).

Allianz AG, as summed up in the event, is a significant German insurer with its greatest footprint in the domestic home and casualty company, however likewise inhabiting market positions in life and medical insurance, and in insurance-likes cost savings items for example, set.

Insuring the Poor: Bajaj Allianz Microinsurance Initiatives in India Case Solution & Answer

Case study Bajaj Allianz tests performance to minimize risk Ensures success of database upgrade with HP Performance Center on SaaS Industry Insurance. Case study of Bajaj Allianz 'Defeat the Tax monster' where the insurance brand created a Tax monster' character for educating followers about ways of saving tax, while creating awareness for its new schemes.

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Case study on bajaj allianz life insurance
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